Zero-Emission Vehicles Consumer Awareness Grant

The California 2021-22 Budget provided GO-Biz a one-time $5 million General Fund allocation to accelerate implementation of the Zero-Emission Vehicle (ZEV) Market Development Strategy’s End User Pillar. Projects awarded with these funds will focus on raising awareness and improving access to ZEVs for drivers and riders in hard-to-reach or underrepresented communities through direct engagement efforts that fill information gaps, address barriers, and present opportunities to accelerate ZEV adoption within these communities and across California.

Consumer Awareness Project Objectives

  • Improve customer awareness of zero emission vehicle technology and its benefits in collaboration with other organizations, including vehicle manufacturers, in a brand and technology neutral way.
  • Increase awareness and access to ZEVs in priority communities and expand tools that help convert this awareness into decisions to drive or ride in ZEVs.

Application Process:

The deadline to submit an application is December 17, 2021, at 11:59 PM PST.

Applications must be submitted by e-mail to

For full application instructions, eligibility criteria, and additional information, please see the Request for Proposal Announcement (RFP).

The application period for this grant has closed. Applicants will be notified of award decisions via email in late January 2022.

young adults charging zev