ITO EN, Inc.

ito en logo

Country/Region From: Japan

Industry: Food and Agriculture

ITO EN expanded into North America to cultivate an authentic Japanese tea culture in the United States in 2001. Their strategy was to open a West Coast presence to expand their product outreach. ITO EN focused on partnering with local distributors, contracted West Coast warehouses for convenient logistical distribution, and took the opportunity to target sales and foodservice opportunities, particularly with their Bay Area corporate offices.

Today, ITO EN is a global leader in green teas and healthy beverages, with national distribution to specialty shops, grocery stores, and clubs. ITO EN North America also operates three retail shops that sell matcha drinks, soft-serve ice cream, teaware, and gifts.

After the establishment of their west coast team the demand for their products and the business as a whole grew.The demographics and lifestyle of California have been an ideal market for their healthy ITO EN products.

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Publish Date: June 30, 2021

ito en drinks