Zero-Emission Vehicle Market Development Strategy
The ZEV Market Development Strategy is meant to help California collectively move forward and deliver zero-emission benefits to all Californians. It outlines how state agencies and stakeholder groups key to our transition can move together with the scale and speed required to reach the state’s ZEV targets. The primary goal of the ZEV Market Development Strategy is to accelerate large scale, affordable and equitable ZEV market development. This strategy is a living document that will adapt over time based on feedback and lessons learned. If you have questions or feedback, please email us.
ZEV Market Metrics Dashboard
Below is a dashboard of ZEV Market Metrics providing an overview of California’s ZEV market and track progress toward targets set in the ZEV Market Development Strategy.
Light-Duty Passenger Vehicles
Targets: 100% market share by 2035, 1.5 million by 2025, and 5 million by 2030
Where we’re at: 18.8% market share and 1.39 million sold as of 2022
Medium & Heavy-Duty Vehicles
Targets: 100% of vehicles are ZEVs in CA by 2045
Where we are at: 1,943 as of 2022
Targets: 250,000 EV charging stations by 2025
Where we’re at: 80,027 stations open as of 2022 (100% funded)
Targets: 200 hydrogen refueling stations by 2025
Where we are at: 62 stations open as of 2022 (100% funded)
Voucher & Rebate Programs
- 493,568 Clean Vehicle Rebate Project Rebates issued (32.6% of funds allocated to priority communities)
- 9,689 ZEV rebates issued through Clean Cars 4 All
- 7,663 vouchers issued for zero-emission trucks, buses, and off-road equipment through HVIP and CORE
Consumer Awareness & Experience
50% of Californians surveyed in 2022 said they would “definitely” or “seriously” consider buying or leasing a BEV today compared to 36% of Americans nationwide
- 55 ZEV-related manufacturing companies are based in California
- 15,000+ California jobs are in ZEV manufacturing
- 2,733 contractors and electricians approved through the Electric Vehicle Infrastructure Training Program (EVITP) to install EV charging infrastructure
Reduced Greenhouse Gases
Economic Development & Jobs
Key ZEV Strategy Documents
The Equity Engagement & Implementation Plan, ZEV Pillar Priorities Document, and State ZEV Agency Action Plans are key documents in tandem with the overall ZEV Market Development Strategy.
State Agency Plans are concise and ambitious documents that are designed to share ZEV priorities, foster alignment across agencies, and ensure agency actions are coordinated. Each is aimed at advancing the market in one or more of the four ZEV market pillars and reflect the core principles of the strategy.
The Equity Engagement & Implementation Plan focuses on addressing inequities through both process and outcomes. The ZEV Pillar Priorities Document is an implementation document identifying near term actions to advance the ZEV market. Click below for more information.
ZEV Executive Order and Legislation
Below is Governor Gavin Newsom’s Executive Order phasing out gas powered cars in the state of California followed by some key pieces of legislation that have advanced ZEV market development. For the full history of California Air Resource Board (CARB) ZEV regulations and leadership throughout the years to facilitate ZEV market expansion, visit CARB’s Zero-Emissions Vehicle Program.
ZEV Market Development Metrics
This ZEV Strategy implementation document identifies near term actions that will advance the ZEV market by creating market opportunities, removing barriers, and expanding shared knowledge.
Published October 2022.