State Senator Alan Lowenthal and State Controller John Chiang are hosting a seminar for small businesses:
"Social Media & Marketing Boot Camp"
The goal of the boot camp is to assist small business with limited resources on how best to create a marketing plan that incorporates traditional marketing and social media. As you know, businesses today are using social media in marketing their business, some with the risk of putting executing before strategy. There is increasing importance being placed on integrated marketing to determine how to balance paid, owned and earned media and the best way to leverage social media plans (such as Facebook, YouTube, Twitter, etc.) with other key marketing channels.
The seminar will cover the following topic areas:
Integrated Marketing: Best Strategies
Social Media: Achieving Your Goals
Creating Your Plan
Measurements & Success
Date: June 15, 2012 8:30 AM- 11 AM
Location: Long beach Groundwater Treatment Plant
2950 Redondo Ave. Long Beach, CA 90806