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GO-Biz Launches #ShopLocalCA Campaign Celebrating California’s Small Businesses

Sacramento, CA – Today, the Governor’s Office of Business and Economic Development (GO-Biz) launched a video sharing the “#ShopLocalCA” social media campaign, which celebrates the diversity of California’s small businesses this holiday season. 

The #ShopLocalCA campaign amplifies the stories of California's vital small businesses, which are the backbone of our state’s economy. The social media campaign gives Californians an inside look into dozens of small businesses and invites them to participate in this celebration by sharing their favorite small businesses through the hashtag #ShopLocalCA on all social media platforms.

“It’s so important to give back to your community, and shopping locally directly benefits you and your neighbors. Two-thirds of every dollar you spend at a small business goes back into that local economy, helping your community thrive, the individuals who live there prosper, in turn creating lasting effects on the total health of the community,” said Isabel Guzman, Go-Biz Director of the Office of the Small Business Advocate. “Main streets really define our neighborhoods and make us feel at home. Our small businesses are the fabric of our lives in many ways and it is such a powerful statement to embrace the businesses that are there to meet a community’s needs locally.”

The campaign was officially launched on GO-Biz’s social media platforms during the Thanksgiving holiday and will continue through the holiday season.

California, the fifth largest economy in the world, has 4 million small businesses operating in the state – more than 40 percent of which are minority-owned. The 69,387 small firms that exported goods from California generated 43 percent of the state’s $151.1 billion in total exports. California leads the nation in new businesses started every year. To help California’s small businesses succeed in the marketplace, GO-Biz provides information and assistance including incentives and financing, consulting and training offerings, and emergency preparedness.


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Media Contact

Kaitlin Lewis
Assistant Deputy Director of Communications

Phone: (916) 204-2107


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